Plans are underway for the “local neighborhood” mighty pharmacy chain CVS to get into the high-end cosmetics business. I’ve strolled through the cosmetics aisle in many a CVS and have picked up everything from the latest Revlon offering to nail files to Chapstick but never did I think they’d get into the real cosmo space. CVS confirms they are going to open stores on the West and East coasts adjacent to existing CVS’s that carry 32+/- lines of high-end cosmetics & some fragrances. The stores (at least 2 confirmed) will be called “Beauty 360″. Of course they decline at this time to say which brands. So what do you think? Are they in the market to take some market share from ULTA & Sephora? It’s no wonder our friends at our most trusted brands are limiting distribution and opening their own boutiques and charging list prices. Soon you’ll be able to get Hard Candy, Benefit and MAC at the corner deli!
I’m exaggerating of course but there may be a silver lining here. More availability of product, better prices and store-exclusive freebies. This may not be a bad idea after all. CVS does have some serious buying power. I’m dying to know who the 32 are! Any inside info you want to share? Post a comment & tell us!
Thanks for the info
קוסמטיקה
post more photos.
BPO work from home
I would also like to see some pics
Terrible, terrible. Don’t shop there.
What a negative comment, Chessie!
I shop at the Beauty 360 in Greenbrae and the staff is wonderful.
In comparison with a Sephora, many of the staff are licensed estheticians and cosmetologists. So you can get expert advice on skin and makeup.
Also, you can use your CVS Extra care card to shop @ Beauty 360. They also have a great return policy–up to 60 days.
So, I don’t know why you are telling people not to shop there.
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